A series of streaming video platforms, such as Netflix, Youtube, Apple, Amazon, have lowered the stream quality to avoid congestion when more and more people work from home.
Netflix was the first platform to announce the downgrading of its video in Europe in 30 days. Reducing image quality can save 25% of data consumption. This could help the Internet work more smoothly in the context of Covi-19 booming across Europe, many people have to work from home and the demand for streaming increases sharply.
After Netflix, YouTube also announced a reduction in video quality. The move comes after Thierry Breton, the head of the EU industry, spoke to CEO Sundar Pichai and YouTube CEO Susan Wojcicki. Earlier, Breton also called for streaming platforms to act to avoid Internet overload.
In its latest announcement, Amazon said it is also reducing transmission speeds in Europe and continues to monitor the bandwidth situation in other countries. They are committed to readjusting when requested. Amazon Prime currently has more than 150 million subscribers worldwide and Prime Video is present in more than 200 countries.
Apple told The Verge that it is also reducing streaming quality for its TV Plus platform. Apple’s service is well rated for its high speed, sharp images, but recently their video quality has not been as it was.
According to predictions by Nielsen, the world’s leading technology and communications company, Internet tensions, bandwidth speed will be a major concern of many people during the Coivid-19 pandemic season. People who work from home, students study online can increase the demand for Internet use by 60% compared to normal.
Streaming services such as Netflix, Prime Video, and other video platforms such as YouTube and Twitch, online games are affected.